Jul 08, 2026
Freya
BRENTWOOD, UK — 8th July 2026 — Wyld Holdings Ltd, the parent group behind Europe’s largest independent tabletop hobby retailer, Wayland Games, alongside powerhouse brands Warcradle Studios, Occam Distribution, and Kraken Wargames, today announced the strategic acquisition of the Battle Foam brand and its assets. Battle Foam, based in Chandler, Arizona, USA, is the leading market brand in tabletop and wargaming storage and transport solutions.
This latest acquisition underscores Wyld Holdings' commitment to scaling and investing in the global gaming and hobby ecosystem. By bringing Battle Foam into its growing portfolio, Wyld Holdings continues to strengthen its end-to-end capabilities across production, retail, global distribution, and IP publishing.
As part of the group, Battle Foam will retain its distinct brand identity, creative autonomy, and core team, whilst gaining access to Wyld Holdings' extensive logistics infrastructure, international distribution networks, and robust operational support.
"Our strategy at Wyld Holdings is not about absorbing brands and altering what makes them successful; it’s about empowering them to play at a larger scale. The team at Battle Foam has built a phenomenal product line and a highly dedicated community. By pairing their creative DNA with our operational strength and distribution muscle, we can accelerate their growth and introduce their products to a wider global audience."
Richard Lawford, CEO Wyld Holdings Ltd
For retail partners and consumers, the acquisition promises enhanced supply chain reliability, broader product availability, and an accelerated timeline for future product pipelines.
"Joining the Wyld Holdings family represents a massive milestone for us. It allows the team to focus entirely on what they do best—creating exceptional products for our community while leveraging Wyld's world-class retail and distribution channels to scale thoughtfully without losing our roots. I’m excited to seeing our excellent products reach even more customers"
Romeo Filip, founder of Battle Foam
The transaction has been finalised, and integration of backend operational logistics will commence immediately with zero disruption to existing retail partners or customer orders.
Financial terms of the transaction were not disclosed.